DENVER, May 3, 2024聽鈥 With baseball and softball season underway and the kickoff to summer grilling season fast approaching, the聽Beef. It鈥檚 What鈥檚 For Dinner.聽brand, funded by the Beef Checkoff, is excited to announce the perfect partnership between beef and baseball/softball as a proud partner of the Little League庐 World Series this year.
鈥淭his partnership provides a unique opportunity to reach a younger audience and their families with facts about beef and recipes they will love,鈥 said Dan Gattis, NCBA Federation Division Chair. 鈥淲ith approximately two million players annually, Little League teams account for 70% of youth baseball in the U.S. and makes them an ideal partner for the Beef Checkoff.鈥
The partnership, which will name Beef as the official sponsor of the Perfect 果冻直播 Plate with Little League, will include a variety of advertising opportunities, including a digital video series to inspire consumers to choose beef. It will culminate with a beef dinner the night before the opening game of the Little League Baseball庐 World Series to fuel the young athletes with high quality protein and help them prepare for 11 days of competition.
Beef is always a crowd pleaser, but nutrition is key when fueling young athletes and busy families. This partnership will help educate consumers about beef鈥檚 unmatched nutrition package of high-quality protein and 10 essential nutrients, helping them keep their families nourished throughout the day and introducing the next generation to the聽Beef. It鈥檚 What鈥檚 For Dinner.听产谤补苍诲.
To see recipes and more content from the partnership, visit our聽webpage on聽.
